I'm dismantling the “post every Monday, Wednesday, Friday” rule and inviting you to treat social media like the artistic, living expression it really is. Social media isn’t marketing, but creativity. And just like your heartbeat, it’s allowed to ebb and flow.
We’ll explore:
✨ Why consistency isn't the real key to connection
✨ How to treat social media like a creative project (not marketing!)
✨ Why you don’t need a niche or content pillars to begin
You are the niche. You are the content pillars. 🥹
The Full Transcript —
The more you create, the more creative you are. Social media is not marketing. Social media is a form of creativity. It's artistic expression. It's just like your favorite type of art.
if you're. Trying to force yourself into this Monday, Wednesday, Friday posting. You're manifesting that for the future of your business.
I want some more curtains in here. I understand the feeling of feeling terrified when you start posting on social media or starting that substack you've been dreaming of or starting that YouTube channel or podcast because it's like.
Once you start, all eyes are on you and you can't stop. There's so much pressure, especially because so much of the advice that we're given with content creation and social media is post consistent quality content. I know I got that specifically when I first started, and I was like, what does that mean?
It's like the goal of winning a marathon is to run fast. Okay. Yeah, but what does that mean? The problem is you're looking at posting on social media as a schedule, a robotic schedule, and you're not looking at it like a heartbeat.
Let me explain by the way. Welcome back. If you love hearing musings about how social media and branding and your business as a whole can be a beautifully romantic part of you and a part that manifests the next five years of your business. Go ahead and subscribe wherever you're listening to this.
I'm Kira artist and creative director at Studio Violet, and I'm so happy you're here. Let's muse more about that and pursue our dreams together. So the first thing you might be thinking is social media requires consistency. And because you think this, there's so much pressure to then be consistent Once you show up, once you make that first post, all eyes are on you.
There's no going back. And if you do go back, then that means you're giving up, right? There's so much advice out there on how social media needs to be consistent, but the thing is, everything needs to be consistent. So it's kind of like. If everything needs to be consistent, then nothing needs to be consistent sort of thing.
I wanted to start a blog so badly. I really started diving into content creation in 2020 because I was in acting school and that had paused. I was living about 40 minutes outside of Manhattan, and I was in my second year at the William Esper studio. In a Meisner training program, and I really wanted to still be creative.
It was really hard for me because I'm a performing artist. I find so much of my creativity through collaborating with others, and because I couldn't do that, I was like, ah, how else can I be creative? So I started seeing people posting on YouTube and having podcasts. I started really getting into this concept of like, wow, content creation is creative, and I wanna do that too.
But because I hadn't. Purchased any courses or anything, or I was really trying to be frugal. I didn't have much income at that time. I was trying to learn it all on my own. It took me years to get started. I started one website and then I stopped and I started another website and I stopped, like I bought so many different domains and I felt this consistent rush.
At first, I felt so much inspiration and then all of a sudden I just couldn't do it anymore. I would. Drain myself. And I'm not saying I drain myself of creativity because I don't believe you can do that. I believe the more you create, the more creative you are. It's this fear I used to have in acting class where if I cried too much, I would be all out of tears and I would have no more emotions for the rest of my days, and I wouldn't be able to be an actor because.
I just wouldn't have any left. But the truth is, the deeper you can get to that, the easier it is to access. It's like a door you have to open, kind of like a sliding door. You can get like halfway in it sometimes, but the more that you grease it up, the easier it is to then access that deep part of you.
The same thing comes with social media and this whole concept that social media requires consistency is. Really leaning into the fact that social media is about marketing, and it's not. it's not. Social media is not marketing. Social media is a form of creativity. It's artistic expression. It's just like your favorite type of art.
Whether you did theater as a kid or you love visual art, you love painting, you love drawing, you love graphic design. Social media is the same thing. Content creation is the same thing. But the problem is most people don't look at it as that. They look at it as marketing, and that's why it falls flat, and that's why we squeeze ourself out of all of the creativity we have because we start planting shoulds in it.
As soon as we see something as more than the creative expression itself, we start shoulding it and we start placing all these unnecessary expectations on ourselves because then we connect the marketing to my ability to make money. And Maslow's hierarchy of needs, and then we're posting out a fear of not being able to fulfill those needs and posting out of fear.
I mean, creativity. I think creativity is the opposite of fear. If we look at the opposite of fear being love, creativity is a huge part of love. When you're loving what you're doing, which so many of us have so many creative pursuits that we love, even in technical fields, we're being creative. That's as close to love as we can get, and if we're posing out of fear, then we're not being creative.
We're not manifesting the next vision, the next season of our business, and we're just not going to get to the place where we wanna be because we're looking at social media like it's a marketing machine. So just like life has different ebbs and flows, so does social media. And if social media is art, and art is a reflection of life, and if life has different ebbs and flows, and if life contains a heartbeat.
We all have heartbeats. Sometimes it goes faster, like when we're working out. Sometimes it's slower, like when we're sleeping. I think that's life, right? So if social media. Is an artistic expression, art. And if art is life, then social media must mimic life and not a robot. So in turn, social media also has a heartbeat, and it does not need to be consistent all the time.
In fact, if it was, we would be living a pretty unhealthy, stagnant life. And if you're. Trying to force yourself into this Monday, Wednesday, Friday posting. You are forcing yourself into this robotic way of working, and you're manifesting that for the future of your business. And I know that you started your business because you want freedom.
You want the ability to wake up and decide what you're going to do. You want the ability to productize your services and say, no, this is how I think it should be done. And if you want to. Work with me. Great. If not, that's okay. I had to start doing that at the beginning of the year because I had been working in freelance for so long in marketing and I would say yes to everything, and I would be like.
Biting my fist because I'm like, this is not how you're supposed to do it. You need to do this first, but you hired me for this. If I can't say anything, that's why I started my business. That's why you started your business. You were in a system where you knew that things had to change, and now you get to live a life of creativity and freedom.
But if you're now putting yourself into a box of social media, shoulds. Then you're just going back to the corporate life. You're just going back to the life of having to follow someone else's rules, and in this case, you're making these rules for yourself. So I know you're thinking social media requires consistency, but in fact,
social media requires a heartbeat. And a heartbeat is life. And life is art. Social media requires you to treat it like the art that it is, which means that sometimes you're gonna have lots of creativity and you're gonna wanna post every single day, and other times you're gonna be on vacation or you're gonna have a baby, or other things are gonna come up in your life.
And guess what? That's why you have a business because you're allowed to stop. You're allowed to say I'm not gonna be posting and not apologize for it. We have artistic projects that we work on, like films. There's a start and an end time to it. Television series, there's a set amount of seasons, songs, recording art.
There's a start and an end time. And when we look at social media is there's a start and an end time to this. Uh, this season of the posting that I'm gonna make, then we can say, okay, what's the next season of the posting I'm gonna make if we fit ourselves into, I need to post Monday, Wednesday, and Friday.
No matter what it is, we're just, we're moving backwards. We're not manifesting the future of what we want in our business, which I guarantee you is more freedom and more agency over your life.
Another thing that you might be thinking is I need a niche and content pillars in order to post, and as somebody who, again, started so many times to start a blog. I started it and I stopped it, and I started it and stopped it. And I realized it was because I was telling myself, well, I can't start it until I have a niche.
And so I would basically close my eyes and be like, okay, I need to find this niche out here and bring it in. And that's gonna be what I post about. And it just, again, is going backwards in what we want in our business. We want. Ourselves to radiate. We want other people to come to us and be like, I like your vibe.
Tell me how you work. And I will work that way. My best experience is hiring people has been, when they already have a system and they tell me what their system is and I'm like. Great. Here's my money. The worst, most difficult times hiring people is when there isn't a system. And I spend so long trying to figure out, okay, how do we do this?
Like, do you message me when this happens? Or like, that's been the least fun and most difficult part. I appreciate when people already have pre-existing systems that come from what they desire in their lives, what they're manifesting for their business every single day. What they wanna bring in more. Your biggest teacher is action, and you're not going to be able to understand what your niche and content pillars are.
Which side note, both of them are you there? There's your niche. There's your niche. Both of them Are you? You're not going to be able to uncover that until you act I know that the biggest times that you have learned the most is when you have actually put something into action. We can sit and think all day about what would happen if I did this, and what would happen if I did this, and, and that's only gonna get you so far.
But the action is the brave part. It's the part that most people don't do. It's the part that scares a lot of people, and I see this all the time, like I'm in programs where people will and I've had this too, like, will sit around and kind of be like, can you help me figure out what the best way to do this is?
And I've heard coaches be like. Just do it. I can't tell you that. You can't tell you that you need to do it once, and they're like terrified of doing it, and I've been there too. This is no shame. Like we're all in our different journeys that's the most difficult way to grow and it takes forever because you are not acting.
You're also looking outside of yourself for the answer. Instead of saying, I am the niche, I am the content pillars, so I'm gonna post whatever the heck I want, and then I will figure out what makes the most sense to my audience. Yeah, I'm gonna figure that out, but we're not gonna be able to get any data if we don't post.
We're not gonna be able to get spiritual data, get that feeling when we create something and then we look at it and we're like. Something's off about this. I don't know. We're never gonna be able to get that feeling unless we post. We're never gonna be able to get that feeling of, whoa, I got a really sweet message about that post.
There's something there. And I felt good about that post. Let me try that again in a different way. And then maybe that second way doesn't quite hit. You're like, okay, alright, let me, let me try something else. You're never gonna be able to have that. Experimentation and that data and that discernment and curation.
If you don't have anything to curate, and I know that you want to be able to curate things that you love, that's really what content pillars and a niche is. It's just like looking at yourself and being like, let me curate. this specific thing that I love in a way that I know that my audience would like in an angle.
Like I could make the same, piece of content for my other brand. Violet Gaze. That, specifically for artists and fuzzy, whoa, lots of fuzzies on here. Hmm.
I could, I could create the same piece of content, but just curate it a little bit differently, put it in a slightly different lens, and it'll be good for another audience. I could literally open up an ice cream shop tomorrow and find another way to talk about this topic, but in the lens of an ice cream shop, I can make work.
We are our content. And then it's just the way that we curate it and craft it to what we know our audience would appreciate. So that's what your niche and your content pillars are. But again, you're never going to know until you just curate. Like the definition of curating things is having things in front of you and then discerning, how am I gonna put it?
What am I gonna choose? What am I gonna add? What am I gonna subtract? But you can't do any of that if you don't have something to curate. You can't do that like an art curation if you don't have art. And it's also this idea. That I can't remember the artist. Was it Michelangelo maybe, who said, I don't create the sculpture.
I just uncover what's not needed. It's the same thing. You're not going on a social media channel or starting your substack on ground zero with a blank page. You're not doing that. And if you feel that way, then just go back to the fact that you are the niche, you are the content pillars, and see how you can curate your perspective about something, your experience, to a way that you think an audience might like.
And guess what? If the audience isn't like it, who cares? Who cares? Who cares? No one saw it. This is, again, this is the brave part. This is the scary part that most people don't do, but it also doesn't have to be this like hustle, bro. You need to do it every single day because I just told you that social media does not require consistency.
So I want you to alleviate the pressure that you have to post every single day or on the same schedule, and I want you to alleviate the pressure that you need a niche in content pillars to post. Both of those are gone. What I want you to do is. Feel what's inside of you. Carve out what is not needed.
Don't try to find, you don't have to try to find what you think is needed. It's already here. You just have to take it out, carve out what's not needed, and then curate it to what you believe that an audience would like. By the way, if this is helpful for you, feel free to subscribe. I would love to see you round.
I release new content every week, and if you're interested in getting social media support and full branding on a show website, then. Let's hop at a fit call to see if what I offer could support you. If not, I'm sure that there's someone I could recommend for you. And if so, let's make magic together and manifest the next dream, five years of your business through the magic of content, which you know now is art.
The final thing that I know you're thinking is that there is a right way to do social media. We might not actively think that we think this, but we are fed content constantly about the algorithm has changed. You need to do this now. You need to do that now. And what that subconsciously does to us is think that there are rules to social media when in reality the algorithm is meant to.
Help you go deeper into who you are. The algorithm is meant to highlight really, really different voices. And yeah, there's a few things like having a hook and having this and having that. That's all something that I help business owners create. I design templates for them. I carve out how to structure that.
I make an AI content creator for them that thinks about all of that confusing part, but. What's most important is once you have all of that, it's like the foundation of the house. Like once you have that, you can, then build really whatever you want on it. You can really put in whatever you want.
It makes me think of, I don't even know what it's called, but I used to go to these street fairs in the city near me you would do sand art and they had these different shaped bottles and you can pour sand in it and make different patterns and it would look really cool in the different shaped bottles as long as you have the bottle, IE the hook and the structure, and you know, generally how the algorithm works.
Now you can have fun with the sand and you can pour the sand in and decide what colors you wanna mix or whether you wanna layer them. Stack them. Like you get to decide that as long as you have the vase. You're good.
And going back to this concept that. You are never staring at an empty page. You're never staring at a blank page or your substack and you're like, what do I write now? Or your social media posts? You're like, what do I post? Now there, there isn't a right way to do social media, but there is a right way for you.
If we carve away like the niche of you, if we then carve away what we know. Potentially your audience would like if we lean in on the highlights of what makes you, you, the way you talk, the way you create, whether you like writing more than you focus a lot on blogs and substack and not as much on talking heads or vice versa.
There's really only a select few things you can do and talk about, and that can actually give you so much freedom because now you're not looking at a blank page and thinking unlimited possibilities. You are looking at it and saying, okay, here's what's going on in my brain, and now there's a select way that I can curate how an audience will take that.
I get to decide that. So it's like you can create from anything, but the way you curate it is now so specific and you never had to think about like, well, what bucket am I in? What niche am I in? And the content pillars, it's just the way that you are and you've designed it in a way that you know an audience would likely appreciate it.
So there isn't a right way to do social media. There are no rules with social media, and in turn, there are only a select few ways that you can do it. And that is the freeing part, that once you understand what that curation looks like for you, the things that you love, the colors you love, what you love talking about.
Now, there's only really a few ways you can do that. I mean, for me, I can talk about content, I could bring up anything that came up in my life. Like I talked about this because I was thinking about it yesterday, consistent posting and I was talking with another brand designer and saying, yeah, I post Monday, Wednesdays, and Fridays.
And I was thinking about, okay, that might work for her, but oh gosh, that's why I don't, I believe that if you're having someone else doing it, you're running away from it. If you wanna live a more creative life in your business and you wanna connect your business to your lifestyle. That was something that happened in my life. I could have picked anything, but now the way that I actually present it to you, the way that I offer it in a specific lens, there's only a few ways.
The way that I talk, there's only gonna be like a few ways that I actually say this. There's only gonna be, a few topics that I talk about that I believe in. I talk about spirituality, there's gonna be elements of that and energy. So I'm not worried now about how to say it because I know the topic and I know me.
I know how I would create it, and I only knew that because I kept taking action. My first few podcasts did not feel good. I made it podcast two weeks ago and they were totally mistakes in it. If you wanna go back and listen to it and try to find it, be my guest. But I didn't learn any of that until I just took action.
There isn't a right way in the grand scheme of the algorithm that you do social media, but there are only select ways that you're gonna do it because you are you like, are you going to want to talk really fast? , I'm not gonna wanna talk really fast. I'm 📍 not gonna wanna pressure people and say, you should do this, you have to do this.
That's not how I'm gonna say it. So there's only a select way that I'm really gonna do it. So it's easy now it's freeing because I know that I'm not gonna stray away from who I am. And so I can create as much content as I want.
If you are thinking a little bit more about how to embrace social media in your business, go ahead and watch the next episode.
If you're interested in collaborating or if getting social media support in a way that's empowering to you, feels fun, feel free to book a Fit call. And until next time, stay inspired and stay creative. Talk to you next time, friend. Bye!
